How Organic Growth Can Be Achieved Marketing Essay

How Organic Growth Can Be Achieved Marketing Essay Every penny earned by the enterprise are not all the same. Business growth is not the same, either through organic growth and growth by acquisition restructuring and other non-organic way, and the two are not the same. Rely on organic growth with higher gold content, although its growth may be slower, but better quality growth, earnings stability, certainty and more persistent, to give shareholders greater shareholder returns. so in hotel industry how to effective organic growth?the hotel sustained and stable development of thinking.the hotel is organic growth is actually a customer relationship management process,which is based on the retention of the existing customer sales growth,earnings growth and service improvement.superior hotel is always good to achieve growth in to those bad hotel often need to constantly replace customers,because they are totally dependent on the sales price.the hotel to maintain an effective way of organic growth is the formation of a consultant type of relationship with the customer,rather than price-type relationship. Body Organic growth is committed to enhance customer satisfaction, employee engagement, as well as the growth of the core business earnings, companies rely on innovation, new products and services, customer growth in the core business development and growth. Organic growth corresponds to the concept of non-organic growth (Nonorganic Growth), is the exclusion of mergers and acquisitions, divestitures and exchange rate effects of growth, reflecting the core business growth potential and persistence. Pursuit of organic growth does not mean that negate the positive significance of the mergers and acquisitions. Need strategic, a small mergers and acquisitions related to the core business, these acquisitions for the company access to new technologies, new products, new ideas, or new customers, particularly in relation to some of the early stages in the life cycle of the companys organic growth process product or technology. How organic growth can be achieved Diversification Diversification is the most radical form of growth. It involves creating a new product, a brand new market. This growth strategy is the most dangerous, because it is the most uncertain. Failure is a distinct possibility, but it may be the potential for a high return worth the risk, the company must provide sufficient financial means. Market penetration Through the growth of the market penetration does not involve moving into new markets, create new products, it is an attempt to use the current products or services, in order to increase market share. Implementation by reducing the price of the product or service, or by increasing marketing efforts to attract customers from competitors this strategy Product Development Product development to create new products to meet the same market. For example, a company producing ice cream institutional buyers, including expanded its ice cream and sorbet. The Company may sell these new products to existing customers and develop new markets and the development of its business. Market development Market involved in the development of your product or service to new markets. You may want to enter a new city, state or country. You can target a market segment. For example, a bakery, bread consumer market may enter the commercial market toast restaurants and retailers. External methods Merger is defined as combination of two or more companies into a single company where one survives and the others lose their corporate existence. The survivor acquires the assets as well as liabilities of the merged company or companies. Generally, the company which survives is the buyer which retains its identity and the seller company is extinguished.Merger is also defined as amalgamation. Merger is the fusion of two or more existing companies. All assets, liabilities and stock of one company stand transferred to transferee company in consideration of payment in the form of equity shares of transferee company or debentures or cash or a mix of the two or three modes. The combined disadvantages. The drawback is that the merger must be approved by a vote of the shareholders of each company. Under normal circumstances, the approval of the necessary two-thirds (or more) of the stock. To obtain the necessary number of votes, that is time-consuming and difficult. In addition, the cooperation of both the companys existing management requires a combination of. Such cooperation can be very easy or cheap. In addition, if the enterprise scale, resulting in higher unit costs. It will also create a cultural conflict between the different types of enterprises. Therefore, this time of the validity of the integration. Merger also may be creating a conflict of objective between different businesses, meaning decisions are more difficult to make and causing disruption in running of the business. It also results dissatisfaction among current staffs as positions will be limited and the management have to decide which staffs to hold the position after the transaction has taken place. Organization merger would provide loads of benefits to both parties. Each party should ensure that the transaction made benefits all parties involved, and not biased to either party before seal the deal Acquisition in general sense is acquiring the ownership in the property.In the context of business combinations, an acquisition is the purchase by one company of a controlling interest in the share capital of another existing company. An acquisition may be affected by (a) agreement with the persons holding majority interest in the company management like members of the board or major shareholders commanding majority of voting power; (b) purchase of shares in open market; (c) to make takeover offer to the general body of shareholders; (d) purchase of new shares by private treaty; (e) acquisition of share capital or one company may be either all or any one of the following form of considerations viz. means of cash, issuance of loan capital, or insurance of share capital Assets Acquisition Disadvantages Choose another companys assets, liabilities and consideration, they can be an expensive and time-consuming process. It need the financial assessors to identify and assess the value and risk of the underlying assets (or liabilities). In addition, your legal team must also arrange the transfer of assets and liabilities of the individual ownership. Therefore, the cost of an assets acquisition can become significantly larger than the nominal value of the purchased assets/liabilities. Stock Acquisition Disadvantages In stock acquisitions, when assets are not scrutinized, it is not impossible for the buyer to acquire so-called toxic assets. The value of such assets has considerably fallen or is highly likely to fall in the near future but buyers cannot be aware of this until they possess them. Such assets can be bank deposits in weak currencies and leisure facilities in areas recently struck by natural catastrophes. In addition, stock acquisitions dont feature any of the tax deductions on goodwill. Franchising is a commercial form of organization and the operating system, a number of enterprises refers to the operation of similar goods or services, to form a consortium in a certain form, in the overall planning specialization and division of labor based on the implementation of centralized management, the combination of independent business activities into the overall scale of operation, so as to achieve economies of scale. A business model. Franchise drawbacks: the franchisor is concerned, due to the the management network organizations increasingly large, was chartered by product and service quality is difficult to guarantee unified standard, may lead to the reduction of the standardization.In addition, due to the long-term cooperation between the franchisees and the contradictions increase prone to conflict.And, by the promise, he must pay the initial fee and management fee to the franchisor by the Corporation based on the consideration of the overall operation of the ideas developed strict Limitations and restrictions, and requirements at any time may bear all the consequences of the reduction of the Corporation brand value of their adverse effects caused by What are the advantages of organic growth in business? A business grow organically means that the company is using internal funds to expand the business, rather than purchasing another business or other partner-sharing business. An example of organic growth will be increasing capital using own money. Below are some advantages of organic growth: 1. Organization strategic goals can be achieved Through organic growth, the management team are able to guide and lead the business according and in-line with the strategic goals of the company. For example Regulate the organization and management. Chaotic most of the organizational structure of the commercial enterprise, for example, is responsible for market planning and responsible for sales to the same person, and even the accountant and cashier is a person. There is a superior-subordinate reporting relationship is not clear, the employees do not know which department they belong, do not know their own boss, cross management of severe and so, it would not affect the efficiency of the organization, do not know their respective duties or tilt energy affect efficiency, seriously affect the companys next phase of development. Contrary China Jiaming commerce company, according to the characteristics of the companys external environment and the target is divided work departments, often look at the organization of the company, adjusted according to the requirements of the next stage of development suitable sector jobs, set up various positions or posts, to clarify their respective responsibility, and grant the appropriate authority; formulation of rules and regulations, establish and mutual relationship of the various aspects of a sound organizational structure aspect. 2. No crashes in culture There will be no culture clashings as the company employees are all either hired from the start of the business or being transfered to the newly setup business. the culture and norms of the business will be maintained. For example:Harvard University experts found that environment, lack of motivation, the potential for employees only play 20% to 30% and may even cause the opposite effect; appropriate incentive environment, the same staff was able to play to their potential.80% to 90%. If you disagree or feel taken for granted by the staff of the distribution system, then you have the distribution system must be failed; while failing to achieve the allocation of the incentive effects for enterprises, is a great damage. 3. Cheaper compared to acquisitions very often when a company buys another business. theyll need to pay a premium, and that premium itself can sometimes wipe out the whole value of the acquisitions rather than increasing shareholders value. For example The worlds largest food company Nestle Group in Shanghai on October 18 released three quarterly. Despite the global economic downturn, Nestle remains optimistic about the performance of the first three quarters of this year, the Nestle Group the first three quarters of the total sales growth of 11% to 67.6 billion Swiss francs. Organic growth (excluding exchange and acquisitions factors) of 6.1%, including real internal growth of 2.9%, 3.2% pricing contribution. Success with organic growth takes a lot more than ideas,or even great ideas.it takes galvanizing leadership and a sustainable growth engline.it takes deep understanding of key concepts and a robust managerial process it also takes a groundswell of employees who can skillfully apply all the necessary techniques and tools of innovation-not just the mind-expanding ones. THE TIFFANY STORY:GROWTH WITHOUT COMPROMISE Tiffanyco.is an interesting story for several reasons.first,tiffany is one of the oldest of the companies,having been founded in 1837 by Charles L.Tiffany,It has mostly prospered during the last 168 years,which is an accomplishment in itself given that the average lifespan of a major corporation today is less than 40 years. The second interesting fact is that Tiffany stayed true to its founders vision of creating and selling fine good to its customers in the famous Tiffany blue boxwhich was introduced in the 1800s.No,the blue boxis not a recent Madison Avenue creation;it,too,has survived more than 100 years. Part of the reason for Tiffany s longevity and success has a lot to do with its leadership,which exhibits an understated passion,respect,and reverence for what Tiffany stands for.Despite the companys luxury brand and up-scale image,the companys luxury brand and up scale image.the company leaders are far from arrogant or highbrow.Instead,they are thoughtful,down to earth,focused,humble people who are grateful for the opportunity to try to preserve and enhance the Tiffany brand during their tenure.In demeanor,the Tiffany executive team is no different from the SYSCO or Best buy team focused,humble leaders deeply engaged in the details of executing the business. ORGANIC GROWTH STRATEGY Tiffanys organic growth story is an annual combination of measured geographic expansion,new-product introduction,value-chain enhancements,and giving customers more reasons to buy Tiffany products,Tiffany grew classically first through store expansion in the United States,today,Tiffany operates 59 stores,26 of which are in the top 50 U.S markets,and the company cautiously and measurebly opens four to six new stores a year.After expanding in the United States,Tiffany opened its first store in Europe. In Europe,Tiffany faced tough competition from other legendary and historical fine jewelry houses,although it had more success in Japan,its largest international foray,which has grown substantially in the last 30years. In addition to geographic expansion,Tiffany created new revenue by introducing major new product lines annually in silver,gold and platinum jewelry.Tiffanys move to be a vertically integrated company in order to protect its brand and its quality has brought Tiffany new profit centers,including diamond cutting,diamond polishing,and manufacturing. Tiffany then expanded its channels of distribution to the Internet,first in the United States and more recently in Japan,the United Kingdom,and Canada. Then it closed its wholesale business,reduced its business sales offerings and made two small acquisitions,including the little Switzerland chain of Caribbean jewelry stores.the company also made three entrepreneurial investments-two in developing new diamond mines in Canada and one in starting a new pearl jewelry chain called IRIDESSE. Tiffany has invested heavily in technology throughout its value chain in order to operate more efficiently and today is concentrating on customer relationship management to increase revenue. THE BSkyB GROWTH STORY The BSkyB growth in the UK, how to establish an internal (or organic) growth, rather than rely on the acquisition of a typical example.A few years ago, when the position of the company for their own, seems to be a fairly ambitious business goals. The goal is to home users reached 100,000 in the UK. British Sky Broadcasting to achieve this goal earlier than expected, which is a key reason why, despite the recent economic downturn, they are still able to enjoy the continued growth of revenue and profits.However, the organic growth story in the British Sky Broadcasting is about more than simply adding a lot of new users. The business is able to increase its services to the average spent by each user household. Users at a lower pay-TV users have been persuaded to buy their broadband Internet access has been upgraded to HD and 3D from BSkyBs customers, improve customer loyalty has left the year known as churn percentage. The result of this organic growth strategy seems to be a business that has maintained impressive momentum despite a difficult external environment (e.g. pressure on household spending advertising). THE BEST BUY STORY Best Buy is one of the enterprises to filter through all seven steps, the main consumer electronics, home office supplies, electronics, retail entertainment software and related services. Best Buy as a typical representative of one of the organic growth companies, focusing on business development and innovation since its inception, although the scale is bigger and bigger, but remains efficient small businesses with employees cohesion. A hundred Best Buy stores are like a small company, every morning the manager in charge of the shop the day before the performance data receive 30 different indicators of green, yellow and red mark, all of these indicators and shops The investment margin closely related. Each day, the Regional Manager will manager discuss those yellow (warning) and red (problem) indicators, with the help of the technology under rely on estimates System to achieve a daily feedback and concerns of key data. Best Buy emphasis on stable working environment for employees, in crease employees on the company identity and ownership spirit, at the time Best Buy employees wastage rate than the industry average low of 20%, target more is in the short term is the staff wastage rate control to 50% below the industry average, it is the efforts made à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹Ãƒ ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â€š ¬Ã‚ ¹in improving employee satisfaction and enthusiasm, the Best Buy business expansion while still being able to ensure strong execution capability of the entire enterprise. Best Buys stock price in January 1996 was 1.6945 CNdoller, 34.8267 CNdoller in December 2003, eight years, the share price increased 19.55 times the annualized growth rate of about 145%, organic growth enterprise stock investment value. Best Buy organic growth, to determine the success of many traits common organic growth enterprises, such as a streamlined business model, efficient implementation capacity, management closely tracks reflect the results of the data. With organic growth, core growth, knowledge and understanding, many companies realize that only the organic growth is sustainable, have begun efforts to improve the inherent profitability of the center of gravity from epitaxial growth dependent on mergers and acquisitions into existing business development and innovation. GE, Siemens, Schneider Electric, many large-scale multinational enterprises in addition to the common financial indicators in its annual report, also released this indicator of organic growth, reflects the universal recognition and attention of the business community on organic growth. Conclusion Every penny earned by the enterprise are not all the same. Business growth is not the same, either through organic growth and growth by acquisition restructuring and other non-organic way, and the two are not the same. Rely on organic growth with higher gold content, although its growth may be slower, but better quality growth, earnings stability, certainty and more persistent, to give shareholders greater shareholder returns. Secondly, a new perspective view of enterprise valuation. Our valuation to the enterprise, is generally given the higher valuation of the faster growth of the enterprise, the concept of organic growth stresses valuation level not only depends on the growth rate, but also depends on the sources of growth, quality and manner. Often persistent organic growth is better, should have a higher valuation; lot depends on mergers and acquisitions, financing growth, surface high growth rate, but the stability of the persistent poor, low return to shareholders, therefore, no should be given too high a valuation, before we are likely for some low-quality growth to pay too high a price.

A Womans Place in Fantasia and So Long a Letter Essay -- Fantasia So

A Woman's Place in Fantasia and So Long a Letter Throughout history women have always had to stand behind their men (whether it be rules, tradition, etc.). In almost every history context, whether it about wars or people, they have almost been written by men for men. It is not even until this century that women in this country have gained new grounds for the equality that we hope will be as substantial with men’s equality. Despite women’s hopes for equality, there is always old traditions that are so hard to be break that they sometimes keep women in inferior positions. In these two novels, Fantasia and So Long a Letter ,we will explore how the women in these novels deal with modernity and the ways in which it conflicts with some of the traditions of their society. In So Long a Letter, the main character of the novel, Ramatoulaye is coming to grips of the hardships placed upon her when her husband takes on a second wife. In Ramatoulaye’s case, we see her conflicting emotions for she considers herself a feminist modern woman, however she is still somewhat submissive to the ways of tradition. She ponders on the alternatives, yet she comes to one conclusion, to stay with her husband. Her marriage paralleled that of her good friend’s Aissatou, however Aissatou was able to forge ahead with a new life that did not involve polygamy. Armed with her education and her strong will, Aissatou did not let tradition or fear sustain her in a relationship that she deemed degrading. Aissatou is the embodiment of all the hopes that Ramatoulaye and Aissatou had when they were young, to become strong independent women who would hold their heads up high in times of hardship. Ramatoulaye is envious of her friend Aissatou who is able to cut ... ...y had to, for they needed to recruit the help of all Algerian to help them in their cause. However, as time passes these freedoms are revoked. The women are left veiled once again and domesticated to the indoor. We’re able to see that Cherifa’s freedom as a fighter has changed. As the Revolution has ended, she is no longer able to run around freely as a man. In old age â€Å"[Cherifa] is housebound, As she sets her voice free, she sets herself free again; what nostalgia will cause her voice to fail presently†. Through these two novels, we’re able to see the quandaries that women must face when modernity and old customs come head to head. Both of these women remain brave and to try to sustain their new found freedoms, despite any difficult encounters. It is these women with their fierce ideals that would make them pioneers for all women liberation movements.

Harley-Davidson Marketing Strategies Essay

In 1903, 21-year old William S. Harley and 20-year old Arthur Davidson the first production Harley-Davidson motorcycle that was hand-built in a small garage in Milwaukee. Today, Harley-Davidson, Inc. employs more than 8,200 people and has 1,110 dealership worldwide. Its corporate headquarters are still located in Milwaukee, Wisconsin. The domestic production facilities are in the Milwaukee area, East Troy and Tomahawk, Wisconsin; York, Pennsylvania; and Kansas City, Missouri. Design, customer focus and sales have placed this company is in a very unique and desirable marketing situation. Design is critical to the continued success of this company. For some companies, the word design may bring thoughts of sweeping changes and new model lines. However, for the design team at Harley-Davidson, it inspires thoughts of being faithful to the classic lines and sounds of a Harley-Davidson motorcycle. This is not to say that the designers are not allowed and encouraged to improve on the hugely successful line of motorcycles, just the opposite is true. Ken Schmidt, director of communications for Harley-Davidson, stated that: â€Å"We are constantly improving and modernizing the machine, yet not every component. That is what our customers want, and that’s also, I believe, what sparks the strong emotional attachments that Harleys generate.† In the early 1980’s, the company was plagued with quality control and reliability issues that nearly caused the company to go out of business. At this point, it was up to the design and quality control engineers to revamp the mechanical and electrical portions while staying true to the classic line of the motorcycle. They succeeded in resolving the problems and saved the company. William G. Davidson, who heads up a team of five product designers, is quick to add, â€Å"It’s important to understand that we’re not in the business of making antiques. Every year we make further improvements to our engines and chassis. But from a styling standpoint, we have to incorporate improvements without compromising `the look.’ If we move a bolt or re-route one hose, our customers take note and call us on it. A Harley isn’t shrouded in fiberglass like so many other bikes. Everything we do is right out in the open.† This mindset prevents lifelong riders from feeling  alienated and accusing the company of â€Å"selling out† in the pursuit of increased revenue and profits. Harley-Davidson understands that it is as important to maintain their current enthusiasts as it is to develop new ones. No where is this more evident than in their mission statement: â€Å"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.† Customer focus is another area of marketing where this company excels. Factory sponsored rallies and test drives are just two ways that Harley stays in touch with their customers. The largest sponsored rally occurs each year at Sturgis in the Black Hills of South Dakota. This event draws 400,000 riders from around the world. There are hundreds of company employees there as well, not only to enjoy the rally, but also to gather information from the enthusiasts. There is no better or more efficient way to survey your customers than to speak with them directly after they just traveled to an event on your product. This â€Å"close-to-the-customer† philosophy allows the company to use these rallies as product development centers. It allows the company leadership to get instant responses on both current products as well as new products that may soon go into production. Customers respond positively to this type of product survey, because they feel like their opinion matters and will influence the next year’s product line. Another marketing tool that has been quite successful for this company has been the factory-sponsored test-drives. The factory sends a tractor-trailer filled with demo bikes to each dealership that is willing to participate. All of the new models are available and anyone with a helmet and a valid license to operate a motorcycle can try them out. For many of the dealerships, it is the busiest day of the year. Harley-Davidson headquarters employs eight merchandising specialists that develop â€Å"designer stores†. These stores are much different from the standard â€Å"garage-type† store of the past. These stores are designed to draw customers in, surround them with motorcycles, and provide an inviting retail environment. Dealerships that have converted their shops to the Designer Store concept have seen soaring revenues and rapid return on investments.  Inventive marketing strategies have kept Harley-Davidson as the leader of America’s big-bike market. It is not just the motorcycles that are in high demand. Harley has developed a very profitable retail merchandising line. This line includes clothing, tattoo patches, coffee mugs, belt buckles, infant wear and memorabilia. Most would think that this company must spend a significant portion of their revenue on advertising. The opposite is true, in 1995 the company generated $1.3 billion in revenue while spending less than $2 million on advertising costs. â€Å"Word of mouth† is their main form of advertising. Company executives feel that their customers are their sales force, after all, satisfied customers are the better than advertising. Harley-Davidson is in a unique marketing situation because they are not selling transportation; they are selling a lifestyle. Customers routinely wait between six and eighteen months for delivery of a new model. That type of product loyalty is hard to find and not easily developed. The waiting list for a new Harley-Davidson is now more than a year, and used bikes are more expensive today than when they were new. How can this possibly be true when new cars depreciate quicker than you can make the payment? The reason is the supply-to-demand ratio and Harley-Davidson has mastered this ratio. Although they produced more than 300,000 bikes last year, demand is still on their side. Many new customers look at purchasing a Harley as an investment that you can enjoy on a daily basis. The first turning point for the company was when they changed the engines back in 1984. The second was when the â€Å"baby boomers† hit their mid-life crisis. Since then, dealers have struggled to keep display models on the floor. Scarcity allows the company to achieve higher profitability, and it also helps protect the investment for previous buyers. Women are the last great frontier for this company and they are beginning to focus more on that segment of the market. They have begun to place advertisements in women’s magazines in an attempt to change the company’s image to a more family-oriented one. They have also begun to make engineering changes to some of the models. Some of the new bikes will have  smaller handlebar grips, an easier pulling clutch, and lower seats. â€Å"Riders Edge† is a program at Harley dealerships providing riders’ education classes to help novices learn to ride and get licensed. Technology upgrades such as liquid-cooled, high-powered, engines and lightweight materials will make bikes more powerful, but also less difficult to handle. All of these changes are being implemented to encourage women to purchase their own bikes as opposed to simply being passengers. Customers can sense that the Harley-Davidson employees care about them and their concerns. The company takes this responsibility so seriously that they developed a list of â€Å"core values†. These are their values. They are the heart of how we run their business. They guide their actions and serve as the framework for the decisions and contributions their employees make at every level of the company. Tell the truth, be fair, keep your promises, respect the individual, and encourage intellectual curiosity. Because of their supply-and-demand ratio, it would be very easy for this company to develop a â€Å"take it or leave it† attitude with their customers. A large part of the success has to be attributed to the high-value they place on the opinion of their customers.

Parkinson’s Disease and Medical Treatment Options Essay

Parkinson’s Disease and Medical Treatment Options For many 50 year olds, tasks such as writing or walking can be easily preformed without much attention. In fact, the term â€Å"task† seems to stress that there is a greater level of effort than is truly exerted in order for the average person to perform these actions. However, for a patient of Parkinson’s Disease who is diagnosed on average at the age of 50, these every day activities take a great deal of time, attention, and effort to be preformed (Huston). With the growth of research about this disease, a variety of treatment options ranging from medication to surgery are currently available to patients who suffer from the debilitating effects of Parkinson’s Disease. Parkinson’s†¦show more content†¦Parkinson’s patients also suffer from difficulties associated with speech, spontaneous movements, gait, and cognitive processing. Johnson et. al (2004) studied these cognitive processing deficits to determine whether they were a result of motor impairment or a cognitive processing impairment within itself. Through two trials of testing, once with patients who were medicated for motor impairment and a second time with unmedicated patients, both compared to non-Parkinson participants of similar age groups, Johnson et. al found that both medicated and unmedicated Parkinson’s patients scored lower in the testing than the non-Parkinson’s patients. Therefore, it was determined that the cognitive processing impairment is separate from the typical motor impairment associated with the disease. Diagnosis of Parkinson’s is based solely on clinical evaluation and observation rather than blood and laboratory testing. If a patient displays two of the three primary symptoms, he may be diagnosed with and placed on medication for Parkinson’s Disease. 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